Welcome to Looking Up!


Barry Pennypacker, President and CEO of The Manitowoc Company, Inc.

Hello and welcome to Manitowoc’s new Looking Up website.

Historically, Looking Up magazine informed you of the latest news from our great Manitowoc, Potain, Grove and National Crane brands, stories about cutting-edge cranes, new technologies, our expert dealer network and valued customers, global lifting trends, and of course, the world’s most fantastic job sites.


As you know, The Manitowoc Way is our business operating system dedicated to innovation and velocity. Remaining true to that commitment and reflecting your preferences, we are transforming Looking Up magazine into a dynamic digital news site, accessible from your computer, tablet or phone.


With the new format, you’ll be able to follow and share the latest news through social media, send articles directly from our website, and keep pace with us in real time during major events like trade shows throughout the world. The Revolution is Real! We can now offer expanded coverage options to include videos and social media links, share more stories and photos than ever before, publish news about the lifting world, industry trends, our new products and technology and our company as a whole.


Make sure you are signed up to receive updates via email (click here) and find us on social media so you do not miss out on the best stories the lifting world has to offer.


Please enjoy our new edition of the Looking UP and thank you for your support!








Barry Pennypacker

President and CEO of The Manitowoc Company, Inc.

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